because of the rise of social media and smartphones, companies like
LivingSocial and Foursquare can target consumers and drive them to
storefronts in ways that the Yellow Pages and websites from the past
boom like Microsoft's Sidewalk could not do. "I think we're in a
position to do something revolutionary for local advertising,"
Foursquare Chief Executive and Co-Founder Dennis Crowley said during
the Reuters Global Technology Summit http://www.reuters.com/article/2011/05/20/us-summit-localad-idUSTRE74J6E32011...
LivingSocial and Foursquare can target consumers and drive them to
storefronts in ways that the Yellow Pages and websites from the past
boom like Microsoft's Sidewalk could not do. "I think we're in a
position to do something revolutionary for local advertising,"
Foursquare Chief Executive and Co-Founder Dennis Crowley said during
the Reuters Global Technology Summit http://www.reuters.com/article/2011/05/20/us-summit-localad-idUSTRE74J6E32011...
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