To hear Martin Clarke tell it, The Daily Mail accrued its online
readership in America nearly by accident. Lining a landing page with
paparazzi shots headlined with expressions of awe and outrage, making
the bikini a newsworthy event—that was not transatlantic outreach,
just British custom. “Originally we focused ruthlessly on our British
audience because that was the easiest to monetize,” said the publisher
and editor of the paper’s website, MailOnline, “but we found we’d
ended up with a big American audience without really trying.” http://www.observer.com/2011/06/the-daily-mail-sets-sail-fleet-street-fishwra...
readership in America nearly by accident. Lining a landing page with
paparazzi shots headlined with expressions of awe and outrage, making
the bikini a newsworthy event—that was not transatlantic outreach,
just British custom. “Originally we focused ruthlessly on our British
audience because that was the easiest to monetize,” said the publisher
and editor of the paper’s website, MailOnline, “but we found we’d
ended up with a big American audience without really trying.” http://www.observer.com/2011/06/the-daily-mail-sets-sail-fleet-street-fishwra...
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