A Los Angeles-based company is attempting to accomplish what online
publishers have been chasing for the past 15 years — namely, placing
value on a piece of content. http://www.jumptime.com, founded by a
group of former executives from the likes of MTV Networks and Yahoo,
this month is taking the wraps off a software service that affixes a
price tag to articles in real time. It also helps determine the future
value of those articles. Over the past four years, the company has
worked with leading publishers such as MSNBC and ESPN. “The value of
content is not understood,” said Michele DiLorenzo chief executive and
co-founder of JumpTime. http://blogs.reuters.com/mediafile/2011/06/21/assigning-value-to-online-content/
publishers have been chasing for the past 15 years — namely, placing
value on a piece of content. http://www.jumptime.com, founded by a
group of former executives from the likes of MTV Networks and Yahoo,
this month is taking the wraps off a software service that affixes a
price tag to articles in real time. It also helps determine the future
value of those articles. Over the past four years, the company has
worked with leading publishers such as MSNBC and ESPN. “The value of
content is not understood,” said Michele DiLorenzo chief executive and
co-founder of JumpTime. http://blogs.reuters.com/mediafile/2011/06/21/assigning-value-to-online-content/
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