Martin Sorrell, boss of the multi-billion dollar WPP group of creative
agencies, talks of a new triangle of agencies, clients and
media/content owners. In effect a new structure to the creative
sector. So where does that leave the likes of Facebook and Google,
also represented here? Well, according to Sorrell, there is a place
for them but it's not where they pretend to be. WPP is Google's
biggest customer but he describes them as a “frenemy.” http://business.blogs.cnn.com/2011/06/23/sorrell-hits-out-at-facebook-and-goo...
agencies, talks of a new triangle of agencies, clients and
media/content owners. In effect a new structure to the creative
sector. So where does that leave the likes of Facebook and Google,
also represented here? Well, according to Sorrell, there is a place
for them but it's not where they pretend to be. WPP is Google's
biggest customer but he describes them as a “frenemy.” http://business.blogs.cnn.com/2011/06/23/sorrell-hits-out-at-facebook-and-goo...
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