Facebook has launched a new 'comment ad' which aims to emulate
word-of-mouth marketing at the same time as leveraging the social
network's scale. If users comment on information posted on brands'
Facebook pages, that interaction will then appear in the user's
newsfeed and a related advertisement, or "sponsored story" will appear
on their wall. http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/85...
word-of-mouth marketing at the same time as leveraging the social
network's scale. If users comment on information posted on brands'
Facebook pages, that interaction will then appear in the user's
newsfeed and a related advertisement, or "sponsored story" will appear
on their wall. http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/85...
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