As Magazines' Print Demos Drift Wrong Way, Publishers Anticipate Tablet Metrics [AdAge]

Some say magazines are rushing toward the iPad at the risk of
undermining their existing business, but here's one reason they might
be tempted to keep investing in tablets: For the majority of titles
over the past year, the demographics of their print readers are headed
the wrong way. Make no mistake, those demographics remain desirable
for advertisers.

http://adage.com/article/mediaworks/magazine-audiences-shrink-age-lose-househ...

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