News Int's chief unveils 'groundbreaking' print to digital ad conversion [BrandRepublic]

News International's chief executive, Tom Mockridge, has revealed The
Times, the Sunday Times and The Sun newspapers are preparing to
implement a "groundbreaking" automated system that will convert prints
ads into digital iterations.

http://www.brandrepublic.com/bulletin/digitalambulletin/article/1149942/news-...