Thursday, 20 September 2012

YouTube: 20 of Our Original Channels Now Earn a Million Views a Week [AdAge]

Nearly a year into YouTube's $100 million-plus bet on content, more
than 100 "original channels" have launched, and of those, 20 are now
earning a million views a week. While they're still small by YouTube
or TV standards, YouTube Head of Content Strategy Jamie Byrne said the
channels are attracting an audience that's sticking around longer than
they did a year ago, when YouTube started emphasizing channels over
the one-hit wonders that used to drive the bulk of viewing.

http://adage.com/article/digital/youtube-20-original-channels-earn-a-million-...

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