In 2010, Apple Inc. co-founder Steve Jobs proclaimed, "Mobile
advertising really sucks." Now, however, the rule book for what works
in mobile advertising is slowly being written. Some of the ingredients
to success include ads that play on the unique properties of mobile
gadgets, including location, or ads disguised as a game, coupon or
information that consumers want, say ad executives and industry
observers. What doesn't work? The same old Web ads plopped into a
smartphone. http://online.wsj.com/article/SB10000872396390444083304578016373342878556.html
advertising really sucks." Now, however, the rule book for what works
in mobile advertising is slowly being written. Some of the ingredients
to success include ads that play on the unique properties of mobile
gadgets, including location, or ads disguised as a game, coupon or
information that consumers want, say ad executives and industry
observers. What doesn't work? The same old Web ads plopped into a
smartphone. http://online.wsj.com/article/SB10000872396390444083304578016373342878556.html
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