Wednesday, 26 September 2012

Newspapers Join to Create Digital Circulars on Steroids [Clickz]

Twelve major media companies hope to serve national advertisers and
bump up e-commerce with a new platform that marries the performance of
printed newspaper circulars with the interactivity and convenience of
mobile. Wanderful Media, announced today, aims to add in
recommendations from friends and social media with national, regional,
and local advertising to get consumers into local stores. The digital
platform will be white-labeled by individual media companies and
available on the web, mobile phones, and tablets.

http://www.clickz.com/clickz/news/2207731/newspapers-join-to-create-digital-c...

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