Marketers will move beyond the "like" - Let's face it: Marketers have
spent a lot of time and money amassing "likes," whether they have run
specific programs and paid for "likes" or grown them organically.
However, most companies still struggle with the real value behind
these initiatives because the "like" doesn't translate directly to
measureable ROI. With Facebook's Open Graph, brands can now create
relationships and interactions with consumers that are contextually
relevant. http://www.imediaconnection.com/article_full.aspx?id=32653
spent a lot of time and money amassing "likes," whether they have run
specific programs and paid for "likes" or grown them organically.
However, most companies still struggle with the real value behind
these initiatives because the "like" doesn't translate directly to
measureable ROI. With Facebook's Open Graph, brands can now create
relationships and interactions with consumers that are contextually
relevant. http://www.imediaconnection.com/article_full.aspx?id=32653
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