If you have been reading tech press, ad trades, or stepped foot into a
digital agency over the past year, you have heard a common theme:
Brands are becoming publishers. The belief is that the spread of
social media eliminates the need for a traditional publishing
middleman, since the brand now owns its distribution through platforms
like Facebook and Twitter. This solution works best for brands that
are sure that they want to develop a content program. It also requires
patience, which is not always a marketer's top virtue. http://www.imediaconnection.com/content/32637.asp
digital agency over the past year, you have heard a common theme:
Brands are becoming publishers. The belief is that the spread of
social media eliminates the need for a traditional publishing
middleman, since the brand now owns its distribution through platforms
like Facebook and Twitter. This solution works best for brands that
are sure that they want to develop a content program. It also requires
patience, which is not always a marketer's top virtue. http://www.imediaconnection.com/content/32637.asp
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