Luxury brands are arriving fashionably late to the digital ecosystem,
and high-end publisher Condé Nast hopes they will propel digital spend
to 30% of total revenues within the next 18 months, says digital
leader Jamie Jouning. Jouning, who has been Condé Nast’s digital
director since January 2010, attributes growth to a combination of
structural changes within the publishing company and a increasing
acceptance of digital as a suitable ad platform among luxury brands. http://wallblog.co.uk/2012/10/17/conde-nast-expects-digital-to-generate-30-of...
and high-end publisher Condé Nast hopes they will propel digital spend
to 30% of total revenues within the next 18 months, says digital
leader Jamie Jouning. Jouning, who has been Condé Nast’s digital
director since January 2010, attributes growth to a combination of
structural changes within the publishing company and a increasing
acceptance of digital as a suitable ad platform among luxury brands. http://wallblog.co.uk/2012/10/17/conde-nast-expects-digital-to-generate-30-of...
No comments:
Post a Comment