The explosion in popularity of smartphones, tablets and the app
revolution has fuelled a more than doubling in mobile advertising to
£500m this year – just four years after the sector struggled to
attract £25m. UK mobile advertising grew a staggering 132% in the
first six months of this year to £181.5m, according to the latest
Internet Advertising Bureau (IAB) report conducted by
PricewaterhouseCoopers. http://www.guardian.co.uk/media/2012/oct/09/mobile-advertising-500-million-po...
revolution has fuelled a more than doubling in mobile advertising to
£500m this year – just four years after the sector struggled to
attract £25m. UK mobile advertising grew a staggering 132% in the
first six months of this year to £181.5m, according to the latest
Internet Advertising Bureau (IAB) report conducted by
PricewaterhouseCoopers. http://www.guardian.co.uk/media/2012/oct/09/mobile-advertising-500-million-po...
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