Wednesday, 17 October 2012

What news brand has the most pull on Twitter? Finally, some answers [paidContent]

In a new study, two University of Arizona researchers use Twitter’s
emergence as a “serious newswire” to compare the reach and longevity
of news stories tweeted by organizations like Reuters, NPR and the
Washington Post. Over a three-week period last winter, the researchers
looked at tweets containing story links and found that stories from
the BBC and the New York Times were the most widely retweeted.

http://paidcontent.org/2012/10/16/what-news-brand-has-the-most-pull-on-twitte...

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