Tuesday, 16 October 2012

On a Quest for Profits, Magazines Court Shoppers [CNBC]

In search of profits, magazine publishers in genres ranging from
fashion to health and fitness are turning to their readers’ desire to
acquire as a way to generate revenue. On Monday, Harper’s Bazaar, a
Hearst Magazine publication, launched ShopBazaar
[http://shop.harpersbazaar.com], a online marketplace with editorial
content and editor-selected items that consumers can click to buy
without having to travel away to retailers’ websites.

http://www.cnbc.com/id/49420490

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