That represents a record $340 billion in net U.S. media revenue.
However, last year's percentage gain marked the lowest growth rate in
a nonrecession year since Ad Age began this ranking in 1981. Digital
revenue -- mostly at digital pure plays such as Google and Facebook --
jumped 19.7%. Remove digital from the equation, and Media 100 revenue
rose only 2.8% in 2011. http://adage.com/article/media/guide-leading-media-companies-2012/237500/
However, last year's percentage gain marked the lowest growth rate in
a nonrecession year since Ad Age began this ranking in 1981. Digital
revenue -- mostly at digital pure plays such as Google and Facebook --
jumped 19.7%. Remove digital from the equation, and Media 100 revenue
rose only 2.8% in 2011. http://adage.com/article/media/guide-leading-media-companies-2012/237500/
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