It turns out that Facebook has been internally allowing a select
number of marketers to see their fans’ other affinities, such as their
favorite brands, bands or TV shows, according to sources with
knowledge of the tool. This new brand affinity tool would
theoretically enable a company like Macy’s see the most popular TV
shows among its Facebook fans—which could inform media planning. http://www.adweek.com/news/technology/facebook-giving-some-brands-sneak-peek-...
number of marketers to see their fans’ other affinities, such as their
favorite brands, bands or TV shows, according to sources with
knowledge of the tool. This new brand affinity tool would
theoretically enable a company like Macy’s see the most popular TV
shows among its Facebook fans—which could inform media planning. http://www.adweek.com/news/technology/facebook-giving-some-brands-sneak-peek-...
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