FMCG firms help push digital adspend to record high of £2.6bn [Marketing]

Video, social and mobile adspend has hit record levels as brands seek
innovative ways to promote themselves online. FMCG brands in
particular, which are the joint-highest online display spenders for
the first time, have embraced these channels, according to the
Internet Advertising Bureau UK (IAB).

http://www.marketingmagazine.co.uk/news/1153861/FMCG-firms-help-push-digital-...