Newspaper publishers need to quickly solve a troublesome equation. As
carbon-based readership keeps dwindling, the growing legion of digital
readers is poorly accounted for. This benefits advertisers who pay
less for their presence. Putting aside websites audience measurement,
we'll focus instead on the currently ill-defined notion of digital
editions. A subject of importance since digital editions are poised to
play a key role in the future of online information. http://www.guardian.co.uk/technology/2011/nov/28/tablet-computer-digital-media
carbon-based readership keeps dwindling, the growing legion of digital
readers is poorly accounted for. This benefits advertisers who pay
less for their presence. Putting aside websites audience measurement,
we'll focus instead on the currently ill-defined notion of digital
editions. A subject of importance since digital editions are poised to
play a key role in the future of online information. http://www.guardian.co.uk/technology/2011/nov/28/tablet-computer-digital-media
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