Wednesday, 30 November 2011

Why the Economist prospers: intelligence, mobile, good branding and simple reader offers [TheMediaBriefing]

Magazine industry struggles. The Economist grows each year. Somehow,
those two trends have been with us for much of the last decade.
Further evidence arrived on Monday as Economist Group reported
operating profit 6 percent higher at £26. 2 million, for the first six
months of the financial year, and revenue up 4 percent to £164.

http://www.themediabriefing.com/article/2011-11-28/why-the-economist-prospers...

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