Content publishers are losing ground to consumer brands that are
connecting directly with people through social media. That’s the
diagnosis from digital consultants L2 and a clinical professor of
marketing at the NYU Stem School of Business, who had some harsh home
truths for publishers at the American Magazine Conference –
particularly on brands’ reluctance to embrace social media. http://www.themediabriefing.com/article/2011-11-22/marketing-academic-tells-p...
connecting directly with people through social media. That’s the
diagnosis from digital consultants L2 and a clinical professor of
marketing at the NYU Stem School of Business, who had some harsh home
truths for publishers at the American Magazine Conference –
particularly on brands’ reluctance to embrace social media. http://www.themediabriefing.com/article/2011-11-22/marketing-academic-tells-p...
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