Wednesday, 23 November 2011

Study: 88 percent use social media for PR, although marketers lead efforts [Ragan.com]

Booz & Co and Buddy Media’s recent study on the state of social media
and marketing offer some interesting insights into what companies are
doing now, and where they plan to invest in the future. For instance,
social media is primarily the domain of marketing. Less than half (48
percent) of companies have PR leading the social media efforts.

http://www.ragan.com/Main/Articles/43992.aspx

Posted via email from News: Noted

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