Customer publishing – or content marketing, as it’s now called by some
– is big news. Although it’s worth less overall than consumer
magazines in total, bringing in about £880 million a year, ten of the
top 20 ABC audited titles by circulation are customer published and
new research out this week from the customer publishing trade body APA
and analysts at Mintel shows that the sector can expect modest but
dependable growth for the next few years, as it transitions to online. http://www.themediabriefing.com/article/2011-11-17/customer-publishing-sector...
– is big news. Although it’s worth less overall than consumer
magazines in total, bringing in about £880 million a year, ten of the
top 20 ABC audited titles by circulation are customer published and
new research out this week from the customer publishing trade body APA
and analysts at Mintel shows that the sector can expect modest but
dependable growth for the next few years, as it transitions to online. http://www.themediabriefing.com/article/2011-11-17/customer-publishing-sector...
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