Thursday, 10 November 2011

HSBC Develops Secret Plan For 'Own Version Of Facebook' [PRWeek]

PRWeek can reveal that Britain's biggest bank is planning to set up a
new online platform catering for customers' non-financial needs. One
industry source said: 'They want to set up their own version of
Facebook.' The project is in the early stages and HSBC is looking for
an agency to help establish the new proposition and to develop a
social media strategy. A full pitch process is expected to take place
next month.

http://www.prweek.com/news/bulletin/UKDaily/article/1103141

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