Media's Twitter use is mostly one-way, study says [SFGate]

Major news organizations are using Twitter to disseminate their
stories but still aren't tapping the full potential of the San
Francisco microblogging service to reach their audiences, according to
a study released today.

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/11/13/BUUM1LTRP6.DTL

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