ABC revamps online reporting tools, but do quantity over quality metrics problems remain? [TheMediaBriefing]

The ABC is attempting to revamp its online reporting techniques with a
new system which offers a more detailed breakdown of publishers’
stats. But do advertisers and media buyers actually want yet more
statistics that illustrate increased reach?

http://www.themediabriefing.com/article/2011-11-07/abc-revamps-online-reporti...

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