The emergence of tablet devices is perhaps shaking up the publishing
and news industries more than any other. Just as they were getting
used to this clear distinction between ‘online’ and ‘print’, there’s
now a third readership bracket that straddles the two rather nicely.
“When people are reading the Economist on their iPad, they’re reading
it for two hours,” says Economist CEO Andrew Rashbass. “And the way
they consume it is absolutely the way they consume the magazine. If
you remember when the iPad was launched, they didn’t talk about the
functionality of the iPad, or the specs, they just had pictures of
people leaning back. That was what Steve Jobs’ brilliance was.” http://thenextweb.com/media/2012/03/22/the-economist-lean-back-2-0-is-not-the...
and news industries more than any other. Just as they were getting
used to this clear distinction between ‘online’ and ‘print’, there’s
now a third readership bracket that straddles the two rather nicely.
“When people are reading the Economist on their iPad, they’re reading
it for two hours,” says Economist CEO Andrew Rashbass. “And the way
they consume it is absolutely the way they consume the magazine. If
you remember when the iPad was launched, they didn’t talk about the
functionality of the iPad, or the specs, they just had pictures of
people leaning back. That was what Steve Jobs’ brilliance was.” http://thenextweb.com/media/2012/03/22/the-economist-lean-back-2-0-is-not-the...
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