The Big 5 agency holding companies -- WPP, Omnicom, Publicis,
Interpublic and Havas -- that represent most of Madison Avenue
outperformed the overall growth in ad spending, thanks in large part
to their increasing dependence on digital media. That’s the conclusion
of an analysis of 2011 earnings data, by Pivotal Research, which shows
the Big 5 growing 6.1% in U.S. ad revenues -- about twice the rate of
U.S. ad spending. http://www.mediapost.com/publications/article/170026/big-5-outpace-ad-industr...
Interpublic and Havas -- that represent most of Madison Avenue
outperformed the overall growth in ad spending, thanks in large part
to their increasing dependence on digital media. That’s the conclusion
of an analysis of 2011 earnings data, by Pivotal Research, which shows
the Big 5 growing 6.1% in U.S. ad revenues -- about twice the rate of
U.S. ad spending. http://www.mediapost.com/publications/article/170026/big-5-outpace-ad-industr...
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