According to a new study set for release today by Pew Research
Center’s Project for Excellence in Journalism, newspapers aren’t
having much luck in finding a new revenue model for the digital age.
The study’s findings, based on data from 38 anonymous newspapers and
interviews with multiple top executives, were fairly bleak: The
newspapers were losing seven dollars in print advertising for every
one gained in digital revenue. And digital ad revenue is still just a
fraction of print ad revenue—on average, print advertising accounted
for 92 percent of revenues at the papers surveyed. http://www.adweek.com/news/press/study-finds-newspapers-struggling-find-digit...
Center’s Project for Excellence in Journalism, newspapers aren’t
having much luck in finding a new revenue model for the digital age.
The study’s findings, based on data from 38 anonymous newspapers and
interviews with multiple top executives, were fairly bleak: The
newspapers were losing seven dollars in print advertising for every
one gained in digital revenue. And digital ad revenue is still just a
fraction of print ad revenue—on average, print advertising accounted
for 92 percent of revenues at the papers surveyed. http://www.adweek.com/news/press/study-finds-newspapers-struggling-find-digit...
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