Local TV stations are using social media to extend their coverage and
conversations with viewers. They're also working to create more
integration with advertisers and device companies, according to
panelists at the Socializing Local TV session during the 4A's
Transformation Conference in L.A. "We've taken the tradition of that
emotional connection our viewers have with anchors and reporters and
gone into the space in which they live, which is Twitter, Facebook,
mobile and online, to have that connection," said Rebecca Campbell,
president of ABC Owned TV Stations. http://adage.com/article/special-report-4as-conference/local-tv-social/233744/
conversations with viewers. They're also working to create more
integration with advertisers and device companies, according to
panelists at the Socializing Local TV session during the 4A's
Transformation Conference in L.A. "We've taken the tradition of that
emotional connection our viewers have with anchors and reporters and
gone into the space in which they live, which is Twitter, Facebook,
mobile and online, to have that connection," said Rebecca Campbell,
president of ABC Owned TV Stations. http://adage.com/article/special-report-4as-conference/local-tv-social/233744/
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