Wednesday, 14 March 2012

Global ad spending seen stronger in 2012-2014 [Reuters]

Global advertising spending will tick up 4.8 percent this year to $489
billion with Latin America and Asia making up for weaker demand in
recession-hit Europe, according to leading media buyer
ZenithOptimedia. Citing lower risk of a deep economic crisis brought
on by Europe's sovereign debt woes, the forecasters slightly raised
their forecasts for 2012 from the 4.7 percent growth they predicted in
December.

http://www.reuters.com/article/2012/03/14/zenithoptimedia-forecast-idUSL5E8ED...

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