While many consumer goods companies have embraced social media sites
like Facebook, Twitter and YouTube as new avenues to reach customers,
financial institutions, and especially private banks, have been
reluctant. A survey on the social media activities of 50 leading
private banks found that most had developed “amateurish” social media
strategies, were “hibernating” on Facebook and displaying “tokenism
attitudes” to Twitter and YouTube, according to Assetinum.com, an
independent financial information portal for investors. http://www.nytimes.com/2012/03/27/business/global/social-media-walflowers.htm...
like Facebook, Twitter and YouTube as new avenues to reach customers,
financial institutions, and especially private banks, have been
reluctant. A survey on the social media activities of 50 leading
private banks found that most had developed “amateurish” social media
strategies, were “hibernating” on Facebook and displaying “tokenism
attitudes” to Twitter and YouTube, according to Assetinum.com, an
independent financial information portal for investors. http://www.nytimes.com/2012/03/27/business/global/social-media-walflowers.htm...
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