Search engines remain popular—and users are more satisfied than ever
with the quality of search results—but many are anxious about the
collection of personal information by search engines and other
websites and say they do not like the idea of personalized search
results or targeted advertising. Though they generally do not support
targeted search or ads, these users report very positive outcomes when
it comes to the quality of information search provides, and more
positive than negative experiences using search. http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx
with the quality of search results—but many are anxious about the
collection of personal information by search engines and other
websites and say they do not like the idea of personalized search
results or targeted advertising. Though they generally do not support
targeted search or ads, these users report very positive outcomes when
it comes to the quality of information search provides, and more
positive than negative experiences using search. http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx
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