Seven out of eight ad agencies stated their clients' social media
spends either doubled or were "up significantly" in January when
compared to the same month in 2011. And brands this year have been -
not surprisingly - more dialed into Facebook than Twitter, according
to a survey orchestrated by ClickZ News. "I think social has become
fairly mainstream, and I think the education amongst our clients has
improved substantially," said Adam Donnelley, an EVP at MRM, one of
the agencies surveyed. "Facebook has managed to get more targeted and
build broader reach, and that's clearly something coming up in
conversations rather frequently." http://www.clickz.com/clickz/news/2163760/agency-survey-2012-social-dollars-boom
spends either doubled or were "up significantly" in January when
compared to the same month in 2011. And brands this year have been -
not surprisingly - more dialed into Facebook than Twitter, according
to a survey orchestrated by ClickZ News. "I think social has become
fairly mainstream, and I think the education amongst our clients has
improved substantially," said Adam Donnelley, an EVP at MRM, one of
the agencies surveyed. "Facebook has managed to get more targeted and
build broader reach, and that's clearly something coming up in
conversations rather frequently." http://www.clickz.com/clickz/news/2163760/agency-survey-2012-social-dollars-boom
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