Facebook VP-Global Marketing Solutions Carolyn Everson has urged
advertisers to be careful about how they look at fan ROI, so as to not
repeat the mistakes the internet industry made in its early days. "The
notion that you could know who your best customers are, have a
one-to-one relationship and inspire them to become your best advocates
-- that's the totality of how we want you to think of this," she said.
"To think about fans as just a number or a click-through, you're
missing the entire piece about what's the value of a fan. It's not
about how many people necessarily commented, or clicked through. http://adage.com/article/special-report-4as-conference/facebook-hiring-advert...
advertisers to be careful about how they look at fan ROI, so as to not
repeat the mistakes the internet industry made in its early days. "The
notion that you could know who your best customers are, have a
one-to-one relationship and inspire them to become your best advocates
-- that's the totality of how we want you to think of this," she said.
"To think about fans as just a number or a click-through, you're
missing the entire piece about what's the value of a fan. It's not
about how many people necessarily commented, or clicked through. http://adage.com/article/special-report-4as-conference/facebook-hiring-advert...
No comments:
Post a Comment