Monday, 16 July 2012

Celeb mags morph in digital age, but PR execs like staying-power of print [Variety]

The Tom Cruise-Katie Holmes divorce has provided A-list fodder for
fanzines in the past two weeks, a vivid supermarket-line reminder
that, even in the digital age, celeb magazines are still a force.
However, the relationship of showbizzers, PR execs and celebrity
journalism continues to evolve. The Internet, with its endless hunger
for showbiz gossip, consumes a disproportionate amount of time for
publicists, but it's still the old-fashioned magazine that's the Holy
Grail.

http://www.variety.com/article/VR1118056562

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