If Twitter ads really take off, it will be because CEO Dick Costolo
will have figured out how to sell lots of little ads to small
marketers, in the same way Google did more than a decade ago. In the
meantime, the company seems to be succeeding with the other end of the
spectrum: Big marketers interested in experimenting with a brand-new
format. http://allthingsd.com/20120711/twitters-pitch-deck-for-big-advertisers-slides/
will have figured out how to sell lots of little ads to small
marketers, in the same way Google did more than a decade ago. In the
meantime, the company seems to be succeeding with the other end of the
spectrum: Big marketers interested in experimenting with a brand-new
format. http://allthingsd.com/20120711/twitters-pitch-deck-for-big-advertisers-slides/
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