With more social networkers every day, and brands increasing their
presence on social media, the consumer-brand dynamic was bound to get
tricky. “In a world of social sites that allow consumers to post
photos, videos and opinions about companies and brands, disparaging
comments and other content detrimental to brands are bound to bubble
up,” said a new eMarketer report “Dealing with Negative Buzz on Social
Media.” “And that content can stay online forever.” http://www.emarketer.com/Article.aspx?R=1009189
presence on social media, the consumer-brand dynamic was bound to get
tricky. “In a world of social sites that allow consumers to post
photos, videos and opinions about companies and brands, disparaging
comments and other content detrimental to brands are bound to bubble
up,” said a new eMarketer report “Dealing with Negative Buzz on Social
Media.” “And that content can stay online forever.” http://www.emarketer.com/Article.aspx?R=1009189
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