Online ad spending by the US media and entertainment industries will
rise from $2.77 billion in 2012 to $4.34 billion by 2016, according to
a new eMarketer report, “The US Media & Entertainment Industries:
Digital Ad Spending Forecasts and Key Trends.” “As more consumers turn
to the internet for news and entertainment, advertisers are using
digital campaigns to raise awareness, generate buzz and encourage
online sales.” http://www.emarketer.com/Article.aspx?R=1009175&ecid=0bce730f2b5c48e9b1ad31d3...
rise from $2.77 billion in 2012 to $4.34 billion by 2016, according to
a new eMarketer report, “The US Media & Entertainment Industries:
Digital Ad Spending Forecasts and Key Trends.” “As more consumers turn
to the internet for news and entertainment, advertisers are using
digital campaigns to raise awareness, generate buzz and encourage
online sales.” http://www.emarketer.com/Article.aspx?R=1009175&ecid=0bce730f2b5c48e9b1ad31d3...
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