In the kind of contradictory report usually reserved for dietary
claims, recently released data suggests that Pinterest is surprisingly
ineffective in driving people to buy things on the Internet. Jirafe, a
New York-based ecommerce analytics company, took a look at the
behavior of 89 million online shoppers who visited their clients’
5,000 web stores in the last year. In terms of conversion rates (the
percentage of visitors who actually bought something) and average
purchase size, those coming from Pinterest placed fifth among traffic
sources. http://www.forbes.com/sites/jjcolao/2012/07/13/new-data-shows-pinterest-users...
claims, recently released data suggests that Pinterest is surprisingly
ineffective in driving people to buy things on the Internet. Jirafe, a
New York-based ecommerce analytics company, took a look at the
behavior of 89 million online shoppers who visited their clients’
5,000 web stores in the last year. In terms of conversion rates (the
percentage of visitors who actually bought something) and average
purchase size, those coming from Pinterest placed fifth among traffic
sources. http://www.forbes.com/sites/jjcolao/2012/07/13/new-data-shows-pinterest-users...
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