Industry insiders believe agencies, brands and publishers need to take
steps to create and adopt drag-and-drop display ad units online -- or
they risk losing dollars to offline and falling CPM prices. The
do-it-yourself ad units encourage publishers to "de-clutter" Web
pages. http://www.mediapost.com/publications/article/179850/iab-pushes-for-diy-ad-un...
steps to create and adopt drag-and-drop display ad units online -- or
they risk losing dollars to offline and falling CPM prices. The
do-it-yourself ad units encourage publishers to "de-clutter" Web
pages. http://www.mediapost.com/publications/article/179850/iab-pushes-for-diy-ad-un...
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