The PR industry has learned nothing about measurement in the past 20
years, say industry experts. The comments came in the latest PRWeek
podcast, which looked back at the recent International Association for
the Measurement and Evaluation of Communication (AMEC) conference and
the PR industry’s continuing struggle with measurement and evaluation. http://www.prweek.com/uk/bulletin/prweekukdaily/article/1139832/measurement-p...
years, say industry experts. The comments came in the latest PRWeek
podcast, which looked back at the recent International Association for
the Measurement and Evaluation of Communication (AMEC) conference and
the PR industry’s continuing struggle with measurement and evaluation. http://www.prweek.com/uk/bulletin/prweekukdaily/article/1139832/measurement-p...
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