The depression in online CPM advertising rates has been a
disappointment to so many publishers who were hoping the web would
offer a new Nirvana of revenue and profits online. But the
rationalisation and efficiencies brought by supply-side platforms
(SSPs) and demand-side platforms (DSPs) and the on-going
real-time-bidding (RTB) revolution are not to blame, according to
Erich Wasserman, co-founder of the Mediamath DSP. http://www.themediabriefing.com/article/2012-07-11/mediamath-erich-wasserman-...
disappointment to so many publishers who were hoping the web would
offer a new Nirvana of revenue and profits online. But the
rationalisation and efficiencies brought by supply-side platforms
(SSPs) and demand-side platforms (DSPs) and the on-going
real-time-bidding (RTB) revolution are not to blame, according to
Erich Wasserman, co-founder of the Mediamath DSP. http://www.themediabriefing.com/article/2012-07-11/mediamath-erich-wasserman-...
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