Friday, 1 April 2011

Click to Buy That Handbag in Vogue as Fashion Magazines Become E-Tailers [Bloomberg]

Vogue and Elle have long influenced what clothes and handbags
image-conscious consumers buy. Now, in a bid to reverse flagging sales
and stay relevant, fashion magazines may sell the products they
feature in their articles. As Apple Inc. (AAPL)’s iPad and other
mobile devices change the way people stay informed and shop,
e-commerce is creeping onto editorial agendas.

http://www.bloomberg.com/news/2011-03-31/click-to-buy-that-handbag-in-vogue-a...

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