Tuesday, 5 April 2011

Marketers, Agencies Increase Digital Video Ad Spend [MediaPost]

Sharp increases in digital video advertising dollars will continue
over the next 12 months. The now $1 billion+ market is pegged to rise
22%, according to a new Interactive Advertising Bureau survey. The IAB
notes that 69% of marketers and 55% of agency executives say digital
video advertising will rise in the next 12 months.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147994

Posted via email from News: Noted

No comments:

Post a Comment