An overwhelming number of marketers consider social media to be
integral to their strategies this year, and 70% plan to increase their
social media budget by more than 10% this year, according to a poll
from Effie Worldwide and Mashable. The poll, given to a group of ad
agency executives and marketers from firms such as Bank of America,
Colgate-Palmolive and Mini USA, among others in February, also found
that the primary social media goal is to increase Facebook “Likes.” http://mashable.com/2011/04/19/marketers-social-media-spend/
integral to their strategies this year, and 70% plan to increase their
social media budget by more than 10% this year, according to a poll
from Effie Worldwide and Mashable. The poll, given to a group of ad
agency executives and marketers from firms such as Bank of America,
Colgate-Palmolive and Mini USA, among others in February, also found
that the primary social media goal is to increase Facebook “Likes.” http://mashable.com/2011/04/19/marketers-social-media-spend/
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