Apple CEO Steve Jobs is drawing on a treasure trove of data about
consumers' media habits to court Madison Avenue and build up his own
mobile-ad business. The tech giant is making a new push for its
ad-sales business that includes pitching advertisers on new ways of
targeting users. Thanks to the success of its iTunes and App stores,
Apple is getting a wealth of information about users' interests,
ranging from movies and music to hobbies such as fitness and fishing. http://www.nypost.com/p/news/business/jobs_mad_man_eiOwZijIA2cJxijWH9OHSI
consumers' media habits to court Madison Avenue and build up his own
mobile-ad business. The tech giant is making a new push for its
ad-sales business that includes pitching advertisers on new ways of
targeting users. Thanks to the success of its iTunes and App stores,
Apple is getting a wealth of information about users' interests,
ranging from movies and music to hobbies such as fitness and fishing. http://www.nypost.com/p/news/business/jobs_mad_man_eiOwZijIA2cJxijWH9OHSI
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