Thursday, 7 April 2011

Remaking AOL in Huffington's Image [WSJ]

The Huffington Post made a name for itself through a formula of buzzy
political commentary splashed with celebrity gossip and
traffic-grabbing tricks. Now its co-founder, Arianna Huffington, is
plunging into a campaign to rescue AOL Inc. As the new editor in chief
of AOL's 56 content sites, a job she began after AOL's $315 million
acquisition of the Huffington Post closed last month, Ms. Huffington
is installing her employees, pushing coverage of her pet topics and
gutting aspects of AOL's existing system to do so.

http://online.wsj.com/article/SB10001424052748704587004576244862022056664.html

Posted via email from News: Noted

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