How long does it take for a Facebook post to get stale? About 1 hour
and 20 minutes, according to a new study released by social analytics
firm Visibli. So for all those brands spending money to get a mention
in the News Feed, it's a very quick ride. Part of the takeaway,
Visibli CEO Saif Ajani said, is that marketers and brands can get some
comfort knowing that posts on Facebook are fresh for a longer period
of time than posts on Twitter, because everything on that microblog
happens so quickly and in real-time. "On Twitter, 95% of re-tweets
happen in an hour," he said. http://adage.com/article/digital/facebook-s-news-feed-a-limited-engagement-ad...
and 20 minutes, according to a new study released by social analytics
firm Visibli. So for all those brands spending money to get a mention
in the News Feed, it's a very quick ride. Part of the takeaway,
Visibli CEO Saif Ajani said, is that marketers and brands can get some
comfort knowing that posts on Facebook are fresh for a longer period
of time than posts on Twitter, because everything on that microblog
happens so quickly and in real-time. "On Twitter, 95% of re-tweets
happen in an hour," he said. http://adage.com/article/digital/facebook-s-news-feed-a-limited-engagement-ad...
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